By the end, even though not being a masterpiece like "Eternal Sunshine", "Be Kind Rewind" leaves you with the bittersweet feeling of other movies about our love for film-making, more notably "The Purple Rose of Cairo" (by the way, Mia Farrow plays the video store's most loyal customer) and "Cinema Paradiso". Be Kind Rewind is a 2008 buddy comedy-drama film written and directed by Michel Gondry, and starring Jack Black, Mos Def, Melonie Diaz, Danny Glover. It's a small shop set in the middle of a crumbling, poverty stricken neighborhood, made up mostly of minorities.
#BE KIND REWIND UPGRADE#
I use technology, but what I am against is when the technology creates a system that makes you believe you need to use it". BE KIND REWIND is the name of a quaint, little video store that carries VHS titles only because the owner (Danny Glover) can't afford to upgrade to DVD films.
Gondry said in an interview: "I am not against modern things. With a simple but very compelling idea, Gondry created a story about people's love for movies, the sense of community, the compulsion for memories, the oblivion of old-time artists (the Fats Waller subplot) and old-fashioned technology (should Glover finally adhere to DVDs?). Some moments are very funny, others not so much, but this is not supposed to be a Farrelly Bros.
They have the brilliant idea of remaking the customers' favorite movies (from "Driving Miss Daisy" to "Last Tango in Paris"), and they suddenly become the local sensation. Mos Def and Jack Black work at Danny Glover's video store and, after Black gets "magnetized", he unintentionally turns every tape in the store blank.
Mike works in the Be Kind Rewind video rental store run by Mr Fletcher (Danny Glover).
#BE KIND REWIND HOW TO#
Without Charlie Kaufman writing, Gondry's script might be a little less original, but his visual creativity (no one else knows how to make art out of cardboard boxes like him!) and passion for his story makes "Be Kind Rewind" some kind of special. Jack Black and Mos Def star in Be Kind Rewind, a one-of-a-kind comedy from the mind of writer/director Michel Gondry (Eternal Sunshine of the Spotless Mind). Jerry (Jack Black) and Mike (Mos Def) have always been friends. Be Kind Rewind is a 2008 buddy comedy-drama film written and directed by Michel Gondry, and starring Jack Black, Mos Def, Melonie Diaz, Danny Glover, Mia Farrow and Sigourney Weaver. Michel Gondry's new film is NO "Eternal Sunshine of the Spotless Mind", but it's better than "The Science of Sleep" and doesn't deserve the negative reviews it's been getting.
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